THE EVOLUTION OF AN ICON
From a teenage fashion model in 1959 to a global cultural phenomenon. Celebrating over 60 years of dreams, careers, and endless possibilities.
A journey through Barbie's iconic transformations
Barbie debuts at the New York Toy Fair wearing her iconic black-and-white striped swimsuit.
Twist 'N Turn Barbie brings the Swinging London vibe with bold prints and geometric patterns.
The Superstar era begins with dramatic makeup, big hair, and disco glamour.
The iconic CEO Barbie — powerful suits for the office, glamorous gowns for evening.
The best-selling Barbie ever with hair from head to toe and neon crimped locks.
Barbie evolves with diverse body types, skin tones, and hairstyles for everyone.
Careers, styles, and dreams — Barbie's done it all
Beach vibes & sun-kissed waves
Reaching for the stars since 1965
Running the world with style
Saving lives in style since 1973
Barbie has been an astronaut, a doctor, a CEO, a president, and everything in between. She's inspired generations to dream big and believe they can be anything.